SLM Bicycle - One of the Largest Bicycle Distributors in Malaysia
Vision
To become the market leader for Bicycle Industry in Malaysia and a trustworthy Bicycle Hub among cyclists.
Mission
The mission of SLM Bicycle is to share our passion for cycling. We are committed to carry the highest quality products and providing the best possible service. We respect all levels of ability and strive to enhance every customer’s cycling experience. We serve our community by increasing cycling awareness and cycling participation.
Motto
SLM Bicycle – Your Trustable Cycle Hub
We focus on the customer value. Our goal is to provide the best and trustable product based on needs and deliver comprehansive service to the rider in Malaysia.
Company Overview
SLM Bicycle is the authorized distributor of Trek Bikes, ABUS Cycling, DT Swiss, Ride 100%, Santini Cycling, Sigeyi, Soomom Cycling, Vittoria Tires,Full Speed Ahead (FSA) ,Rolf Prima Wheel Systems,Supacaz and Atlas Sports in Malaysia.
SLM Bicycle has accumulated more than 50 years of experience in the Malaysia bicycle industry. With three generations of professional sportsmen deeply immersed in the cycling industry, SLM Bicycle completely understands the market’s intricate needs. SLM Bicycle combines its extensive yet wide experience, together with the professional team to provide the best customer support for the brands that it carries.
Achievement
SPECIALIZED – Attack For Progress Award.
SLM has achieved the best overall performance among the whole south east south Asia in term of the excellence in the growing speed, sales, dealers and strength of the internal team.
Trek Bikes – Outstanding Distributor Award
SLM had been awarded as Outstanding Distributor by Trek Bikes for successfully making Trek the number 1 bicycle brand in Malaysia.
Vittoria “Best sales performance – Off Road”
SLM has achieved the best sales performance in Vittoria – Off road category in APAC region from August 2021 – July 2022.
Vittoria – “Best sales performance – wheels”
SLM has achieved the best sales performance in Vittoria wheels category in APAC region from August 2020 – July 2021.
History
1957
2002
1969
Milestone
2006
Merida Authorized Dealer
In year 2006, Lim Cycle started to carry Merida and it was the only Merida authorized dealer in Penang during that period.
2009
Specialized Distributor in Penang
In year 2009, Mr. Lim started to carry the first Specialized into the Penang market. As the brand continue growing, the second Specialized concept store in Malaysia is opened in Penang at year.
2015
Sole Distributor of Specialized in Malaysia
Lim successfully became sole distributor of Specialized in year 2015 and it was registers as SLM Bicycle Trading Sdn. Bhd.
2018
Sole Distributor of Supacaz in Malaysia
In end of year 2018, SLM Bicycle became the sole distributor of Supacaz in Malaysia.
2019
Distributor of Ride 100% in Malaysia
SLM Bicycle became the cycling category distributor of Ride 100% Malaysia.
2019
Sole Distributor of ABUS Cycling in Malaysia
SLM Bicycle became the sole distributor of ABUS Cycling Malaysia.
2020
Sole Distributor of FSA in Malaysia
In year 2020, SLM Bicycle became the sole distributor of Full Speed Ahead (FSA) in Malaysia.
2008
Top sales of Merida in Northern Region
Lim Achieved an outstanding performance being the top sale dealer of the northern region in Malaysia when start the partnership with Merida brand.
2012
Fast growing with Specialized
In year 2012, Lim strove another success to grow the Specialized brand rapidly with another concept store in Penang.
2017
Partnering with AEON Credit
In year 2017, SLM Bicycle became the only partner with AEON Credit in Malaysia bicycle industry.
2018
Sole Distributor of Rolf Prima in Malaysia
SLM Bicycle became the sole distributor of Rolf Prima in Malaysia.
The high end Hand-built Cycling Wheels in Eugene, Oregon, USA.
2019
Sole Distributor of Atlas Apparel in Malaysia
In year 2019, SLM Bicycle became the sole distributor of Atlas Apparel in Malaysia.
The No.1 cycling apparel brand in Taiwan.
2020
Distributor of Vittoria Tire in Malaysia
SLM Bicycle became the cycling category distributor of Vittoria Tire Malaysia.
2020
Sole Distributor of TREK Bike in Malaysia
SLM Bicycle became the sole distributor of Trek Bike Malaysia.