SLM Bicycle - One of the Largest Bicycle Distributors in Malaysia


To become the market leader for Bicycle Industry in Malaysia and a trustworthy Bicycle Hub among cyclists.


The mission of SLM Bicycle is to share our passion for cycling. We are committed to carry the highest quality products and providing the best possible service. We respect all levels of ability and strive to enhance every customer’s cycling experience. We serve our community by increasing cycling awareness and cycling participation.


SLM Bicycle – Your Trustable Cycle Hub

We focus on the customer value. Our goal is to provide the best and trustable product based on needs and deliver comprehansive service to the rider in Malaysia.

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Company Overview

SLM Bicycle is the authorized distributor of Trek Bikes, ABUS Cycling, DT Swiss, Ride 100%, Santini Cycling, Sigeyi, Soomom Cycling, Vittoria Tires,Full Speed Ahead (FSA) ,Rolf Prima Wheel Systems,Supacaz and Atlas Sports in Malaysia.

SLM Bicycle has accumulated more than 50 years of experience in the Malaysia bicycle industry. With three generations of professional sportsmen deeply immersed in the cycling industry, SLM Bicycle completely understands the market’s intricate needs. SLM Bicycle combines its extensive yet wide experience, together with the professional team to provide the best customer support for the brands that it carries.


SPECIALIZED – Attack For Progress Award.

SLM has achieved the best overall performance among the whole south east south Asia in term of the excellence in the growing speed, sales, dealers and strength of the internal team.

Trek Bikes – Outstanding Distributor Award

SLM had been awarded as Outstanding Distributor by Trek Bikes for successfully making Trek the number 1 bicycle brand in Malaysia.

Vittoria “Best sales performance – Off Road”

SLM has achieved the best sales performance in Vittoria – Off road category in APAC region from August 2021 – July 2022.

Vittoria – “Best sales performance – wheels”

SLM has achieved the best sales performance in Vittoria wheels category in APAC region from August 2020 – July 2021.



SLM history can be tracked back to 1957, when Mr. Lim began his business by setting up his first bicycle servicing shop in Penang, Malaysia.


In 2002 where it came to the 3rd generation of the family, Mr. Lim introduce his first bike shop in Penang and named it as Lim Cycle.


The second generation of Lim Bicycle Shop were built and operated at year 1969.



Merida Authorized Dealer

In year 2006, Lim Cycle started to carry Merida and it was the only Merida authorized dealer in Penang during that period.


Specialized Distributor in Penang

In year 2009, Mr. Lim started to carry the first Specialized into the Penang market. As the brand continue growing, the second Specialized concept store in Malaysia is opened in Penang at year.


Sole Distributor of Specialized in Malaysia

Lim successfully became sole distributor of Specialized in year 2015 and it was registers as SLM Bicycle Trading Sdn. Bhd.


Sole Distributor of Supacaz in Malaysia

In end of year 2018, SLM Bicycle became the sole distributor of Supacaz in Malaysia.


Distributor of Ride 100% in Malaysia

SLM Bicycle became the cycling category distributor of Ride 100% Malaysia.


Sole Distributor of ABUS Cycling in Malaysia

SLM Bicycle became the sole distributor of ABUS Cycling Malaysia.



Sole Distributor of FSA in Malaysia

In year 2020, SLM Bicycle became the sole distributor of Full Speed Ahead (FSA) in Malaysia.


Top sales of Merida in Northern Region

Lim Achieved an outstanding performance being the top sale dealer of the northern region in Malaysia when start the partnership with Merida brand.


Fast growing with Specialized

In year 2012, Lim strove another success to grow the Specialized brand rapidly with another concept store in Penang.


Partnering with AEON Credit

In year 2017, SLM Bicycle became the only partner with AEON Credit in Malaysia bicycle industry.


Sole Distributor of Rolf Prima in Malaysia

SLM Bicycle became the sole distributor of Rolf Prima in Malaysia.
The high end Hand-built Cycling Wheels in Eugene, Oregon, USA.


Sole Distributor of Atlas Apparel in Malaysia

In year 2019, SLM Bicycle became the sole distributor of Atlas Apparel in Malaysia.
The No.1 cycling apparel brand in Taiwan.


Distributor of Vittoria Tire in Malaysia

SLM Bicycle became the cycling category distributor of Vittoria Tire Malaysia.


Sole Distributor of TREK Bike in Malaysia

SLM Bicycle became the sole distributor of Trek Bike Malaysia.